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Vision: 2
Mission: 2
Values: 2
Brand personality. 2
Brand offering.. 2
Background.. 2
The ZooZ brand.. 2
ZooZ brand branches and affiliates. 3
ZooZ products and services. 3
Following the ZooZ lifestyle. 3
Order process. 4
Payment 4
Which program to choose. 4

ZooZ – Explained

Slick | Stylish | Smart

1. Vision:

Inspire a super-you

2. Mission:

To set a ZooZ lifestyle example
To provide ZooZ clean-eating guidelines
To supply a ZooZ training programme
To offer ZooZ lifestyle apparel
To remain innovative and trendy

3. Values:

REAL about possibilities
HELPFUL to achieve
OPEN to progress
EAGER to transform

4. Brand personality

Fit
Informed
Fashionable
Upbeat

5. Brand offering

LIFESTYLE ZooZ feeling	FOOD ZooZ food	FIT ZooZ figure	STOCK ZooZ fashion	INFO ZooZ facts
Hende-Mari’s participation in professional events	Detox plan	Training programme	Zooz apparel: clothes, equipment, gear, etc.	Blog updates
Inspirational talks	33-day meal plan		Titan	Research news [links on website]
Personal sessions	4-week lifestyle		CSN

6. Background

What started off as an attempt to reshape her post-mommy body, took off to winning a world championship. Hende-Mari Strydom was a normal active teenager, who allowed an unhealthy student life to catch up with her. After completing degrees in hotel management and education, she began teaching at an all girls’ school. Structured days and responsibilities soon set her back on a healthy lifestyle track. Good food and the occasional visit to the gym, got her into shape. A while after getting married, she enjoyed a healthy pregnancy and family life prompted her to review her career. She quit teaching to pursue an MBA with the idea to join her husband’s family business in the long run.

“Early days…”

A couple of years after her daughter’s birth, Hende-Mari decided to put in one last good effort to put her post-baby body in place. A local gym promised a total body transformation in a very short time. Although she was not looking for anything radical, a fast fix was totally on the cards. But drastic results calls for extreme input, Hende-Mari realised soon after starting the programme. Gone were the days of fast food, sugar and alcohol. For 12 weeks, it was iron, sweat and tears. But she stuck it out… it was only 12 weeks, right?

“Big achievements…”

Due to her slightly pedantic nature, she followed the programme to a T – and the results were astounding! Needless to say, 12 weeks turned into a lifetime. It simply seemed ridiculous to give up feeling good, fit and strong for a slice of cake… Besides the endurance and dedication, Hende-Mari had the talent needed to become a professional athlete. She won her first of five titles in April 2015, and reigned superior in her class when crowned “Winner World Fitness Federation’s Miss Universe” in June 2016.

[the website will include achievement detail]

Whether or not she will continue to compete, only time will tell. But one thing that Hende-Mari will NEVER let go, is the lifestyle she acquired during her time as a professional fitness athlete. She will never allow the exquisite feeling of fitness, health, and strength to be drained from her body by bad habits of an unhealthy lifestyle.

“Beautiful dreams…”

Her fitness journey not only resulted in a sustainable lifestyle and super-slick looks, it was the origin of a passionate dream – to help others achieve their own best state of being. Through her own hands-on experience, she learnt that getting there, requires a total mind shift. You need to change your heart, body and soul. It is an inside out job. It starts with a feeling, then eating the right food while getting fit. And of course you need to look the part to! Hence, the ZooZ brand was born to fulfil the need of numerous fans in search of what Hende-Mari’s got… the ZooZ!

7. The ZooZ brand

The brand was named after a peculiar family member… Being into conservation, Hende-Mari’s husband, Marius, once owned a wolf named ZooZ. Inspired by the soulful and robust nature of this wild animal, Hende-Mari decided to name her brand ZooZ. And of course, in reference to eating natural, unprocessed food. Untouched or unharmed food, if you will. A wolf functions optimally in its natural environment, where it plays a grandeur role. So to, can you fulfil your life purpose by steering back to your body’s natural state.

In order to experience the entire brand feeling, ZooZ offers you 5 F’s:

The ZooZ feeling: Draw inspiration from Hende-Mari’s personal journey by following her achievements. Inspirational talks are offered to select audiences in preparation of a lifestyle change. One-on-one sessions are also available for those in need of high impact motivation and/or consultation.

ZooZ food: General, as well as personal, eating plans are available to suit different result levels sought.

ZooZ fitness: General, as well as tailored training programmes are offered to ensure you achieved the required results.

ZooZ fashion: Award yourself with the ZooZ-look by acquiring the stylish apparel. This range is continuously developed to satisfy consumer needs. Whether you are looking for casual or training gear, ZooZ know just how to give you the look!

ZooZ facts: Need to read stuff that you know you can believe? Follow the ZooZ blog and newsfeeds online and be sure to stay on top of looking and feeling supergood!

Walk with me, and you will see!” – Hende-Mari

8. ZooZ brand branches and affiliates

ZooZie

Since Hende-Mari started her slick, stylish and smart lifestyle, it only made sense that her little girl will follow her example. Of course, small bodies have growing needs, and should be supported with extra care. As Hende-Mari adapted her own eating habits, she sought out child friendly options to suit her daughter’s nutritional requirements. The ZooZie cookbook and clothing range is currently being developed, and will be available early in 2017.

CSN [Christo Strydom Nutrition] and ZooZ

Before Hende-Mari started her initial transformation programme, she followed the CSN programme and used the related CSN products. She firmly believes that CSN laid a firm foundation for her achievements. Once she started training, she continued to use the CSN products as a nutritional supplement. The ZooZ eating plan includes some of Hende-Mari’s favourite CSN products and enhances the results achieved. Reason being is that the products assists in kilojoule restriction, by supplementing large amounts of concentrated nutrients. CSN became as much a part of the ZooZ lifestyle as does training in the gym.

[the website will include detailed product info]

Titan and ZooZ

Hende-Mari found that supplementing protein is needed for mussel building. It is simply not possible to consume enough protein to achieve the desired results without compromising weight loss…. [need more info here][the website will include detailed product info]

9. ZooZ products and services

The ZooZ products and services can be obtained via the following avenues:

Products \| Services	Avenue	Price
Public appearances	Book via website	?
Personal sessions	Book via website	?
CSN product pack	Order via website or agent	?
Titan products	Order via website or agent	?
ZooZ fashion	Order via website or agent	?
ZooZie fashion	TBA	TBA
ZooZie cookbook	TBA	TBA

10. Following the ZooZ lifestyle

[Need more info here]

Fit is the new fashion – and luckily it is never too late to join this healthy trend. Gone are the days of sick-skinny, and pale-overweight. To get this wholesome look, you will need to eat clean, and train clever.

Good food is your friend! But if you want to lose weight and keep is off, calorie counting is not enough. Besides a negative energy balance, relative amounts of three macro nutrients are needed to lose weight. The correct amounts of protein, fats and carbohydrates are used to switch the hunger signals on and off. Your body deals differently with the calories of each source, therefore each will have a unique influence on your body’s fat levels.

ZooZ offers 3 outcomes: Weight loss | Tone | Muscle building.

You can choose one option, or a combination, depending on the results that you would like to achieve. Below are the steps to follow for a general eating and training programme that should results in weight loss, toning and moderate muscle building:

STEP 1: Purchase the CSN product pack

STEP 2: Follow the ZooZ 33-day eating plan and training programme

STEP 3: Stick to the ZooZ maintenance eating and training programme

Throughout the programme, obtain the ZooZ apparel to compliment your new slick look!

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